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The news comes as the brand celebrates its 10th anniversary and cements its status as a cultural force, says brand officials.
April 15, 2025
By: Lianna Albrizio
Associate Editor
Sol de Janeiro, a beauty brand rooted in the spirit of Brazilian beauty rituals, has been named Coachella’s first exclusive partner of the body care and fragrance categories. The news comes as the brand celebrates its 10th anniversary and cements its status as a cultural force, says brand officials. One Cheirosa Perfume Mist is reportedly sold every second around the world. “We’ve never followed category conventions,” said Heela Yang, CEO and co-founder of Sol de Janei...
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